A Plainspoken Guide for Small Businesses and Nonprofits Your website is often the first place people meet you. But having a site alone isn’t enough. If search engines don’t understand it, the people you want to reach may never find you. That’s where SEO — search engine optimization — comes in. At its core, SEO…
Simple fixes to help your website appear in search results If you’ve launched a website and can’t find it on Google, you’re not alone. Many small businesses and nonprofits face the same problem. Search engines do not automatically recognize or rank your site. They need clear signals before they can recommend you. Here’s why your…
Signals that guide Google in ranking your site Google is constantly crawling sites on the web looking for information on both the front end and the back end to guide users to your content. This post explains the key ways Google interprets your site, and what you can do to make sure it understands your…
What to review, Refresh, and Revisit SEO is not a one-and-done task. Search engines change, businesses grow, and websites evolve. To stay visible, it helps to take a step back once a year and review your site with fresh eyes. Think of it like a digital tune-up — a chance to revisit what’s working, fix…