Team collaborating on SEO strategy during yearly website check-in

Your Yearly SEO Check-In

ByWhitney Ford

What to review, Refresh, and Revisit

SEO is not a one-and-done task. Search engines change, businesses grow, and websites evolve. To stay visible, it helps to take a step back once a year and review your site with fresh eyes. Think of it like a digital tune-up — a chance to revisit what’s working, fix what’s not, and refresh your content for the year ahead.

1. Check Your Site Health

Your first step is to make sure your site is technically sound. Errors or slow performance can hold back your rankings.

What to review:

2. Review Keywords and Content

Are you still using the right keywords? Does your content reflect the questions your audience is asking today? A yearly check-in keeps you aligned.

What to review:

  • Look at your top search queries in Google Search Console.
  • Identify keywords where you’re slipping and update content.
  • Add new blog posts or FAQs to address current audience needs.

3. Refresh Metadata and Headers

Titles and descriptions are often written once and forgotten. Updating them can improve click-through rates and visibility.

What to review:

  • Update page titles and meta descriptions for clarity and keywords.
  • Check that each page has one H1 and logical H2/H3s.
  • Ensure image alt text is accurate and descriptive.

4. Revisit Internal Links

Internal links guide both users and search engines through your site. A yearly review helps you connect content more effectively.

What to review:

  • Add links from old posts to newer ones.
  • Link to service or product pages where relevant.
  • Make sure no links point to deleted or redirected pages.

5. Update Schema and Local Info

Structured data helps Google understand your site better. Local details, like your business address or hours, also need to stay current.

What to review:

  • Confirm schema markup (LocalBusiness, FAQ, BlogPosting) is up to date.
  • Check your Google Business Profile for accurate contact info.
  • Update location pages if anything has changed.

6. Assess Analytics and Goals

Numbers tell the story of what’s working. Reviewing your analytics keeps your SEO strategy tied to your business goals.

What to review:

  • Check year-over-year traffic in Google Analytics.
  • Look at which pages drive the most conversions.
  • Set new goals for visibility, engagement, or sales.

Two professionals brainstorming digital marketing ideas on a whiteboard.

Final Thoughts

A yearly SEO check-in keeps your site fresh, accurate, and visible. By reviewing technical health, refreshing content, updating metadata, and aligning goals, you set yourself up for stronger results in the year ahead.

If you want expert support with your SEO tune-up, Wildfire Digital Strategy can help. Schedule a call with us to get clear, practical guidance.